Apex® GT-Zero — Brand & Digital Experience
CONCEPT BRAND // APEX MOTORS
DELIVERABLES // IDENTITY, ART DIRECTION, WEB DESIGN
SELF-INITIATED CONCEPT // AUTOMOTIVE
PROJECT FOCUS // A DIGITAL SHOWROOM
01 // THE BRIEF
Give a performance-led automotive concept a distinctive digital presence.
For this self-initiated concept, we imagined an automotive brand preparing to introduce its first sports car. The brief was to express precision and ambition through a clear identity, focused imagery and an engaging digital showroom.
02 // THE CREATIVE RESPONSE
A precise identity, graphic applications and a clear digital rhythm.
We paired an angular symbol, a charcoal-and-vermilion palette and confident typography. The website concept brings the car, its details and the brand story into one art-directed experience, supported by a clear content hierarchy and considered motion.
03 // EXPLORING THE VISUAL DIRECTION
From the first study to a distinct visual direction.
A visual direction study for a fictional project. Drag the divider or use the controls to compare.