Apex® GT-Zero — Brand & Digital Experience
An automotive concept uniting a precise visual identity, a graphic application system and an art-directed digital showroom.
CONCEPT BRAND
APEX MOTORS // CONCEPT BRAND
DESIGN DISCIPLINE
01 // BRANDING & WEB DESIGN
PROJECT FOCUS
BRAND & DIGITAL
01 // THE BRIEF
For this self-initiated concept, we imagined an automotive brand preparing to introduce its first sports car. The brief was to express precision and ambition through a clear identity, focused imagery and an engaging digital showroom.
02 // THE CREATIVE RESPONSE
We developed an angular symbol, a restrained charcoal-and-vermilion palette and confident typography. Identity applications and a desktop-and-mobile showroom study demonstrate how the concept can work across physical and digital touchpoints.
Selected applications.
Identity, applications and digital studies from this self-initiated concept.
