Nocturne® — Skincare Identity & Packaging
A skincare identity exploring tactile packaging, a restrained palette and a considered product presentation.
CONCEPT BRAND
NOCTURNE LABS // CONCEPT BRAND
DESIGN DISCIPLINE
02 // IDENTITY & PACKAGING
PROJECT FOCUS
IDENTITY & PACKAGING
01 // THE BRIEF
This concept explores how a skincare brand can balance clarity and a more expressive visual character. The brief called for a consistent identity that could work across packaging, product imagery and a digital storefront.
02 // THE CREATIVE RESPONSE
We developed a dark visual world with warm metallic accents, careful typography and a clear product hierarchy. Packaging and art direction share the same restrained language, while the digital concept gives each product room to tell its story.
Selected applications.
Identity, applications and digital studies from this self-initiated concept.
