Vanguard® — Issue 09 Art Direction
A fashion editorial concept combining expressive styling, dramatic color and a bold digital lookbook.
CONCEPT BRAND
VANGUARD ATELIER // CONCEPT BRAND
DESIGN DISCIPLINE
05 // FASHION & ART DIRECTION
PROJECT FOCUS
EDITORIAL DIRECTION
01 // THE BRIEF
This self-initiated fashion concept explores how a seasonal collection can have a distinct editorial voice. The brief was to carry the mood of the imagery into a digital lookbook while giving styling, texture and silhouette room to lead.
02 // THE CREATIVE RESPONSE
We brought together expressive imagery, oversized type and a strong editorial rhythm. The lookbook treats each image as part of one visual story, with concise supporting copy and a layout that adapts across desktop and mobile.
Selected applications.
Identity, applications and digital studies from this self-initiated concept.
